Anderson, Chris,  1961- <br/><br/>
The long tail :  why the future of business is selling less of more / 

 - 1st ed. 
 - New York :  Hyperion,  2006 
 - xii, 238 p. : 
<br/><br/>Includes bibliographical references (p. [227]-230) and index. 
<br/><br/> Acknowledgments --  Introduction --  long tail --  rise and fall of the hit --  short history of the long tail --  three forces of the long tail --  new procedures --  new markets --  new tastemakers --  Long tail economics --  short head --  paradise of choice --  Niche culture --  infinite screen --  Beyond entertainment --  Long tail rules --  Coda : tomorrow's tail --  Notes on sources and further reading --  Index.  1. The  2. The  3. A  4. The  5. The  6. The  7. The  8.  9. The  10. The  11.  12. The  13.  14. 
<br/><br/><label>LCCN: </label>2006043378 
<br/><br/><label>Materias - Términos temáticos: </label><br/>Market segmentation.<br/>Internet marketing.<br/>Marketing--Technological innovations.
<br/><br/><label>LC Class. No.: </label> / .A54 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8/02