TY  - BOOK
AU  - Anderson,Chris
TI  - The long tail: why the future of business is selling less of more 
U1  - 658.8/02 22
PY  - 2006///
CY  - New York
PB  - Hyperion
KW  - Market segmentation
KW  - Internet marketing
KW  - Marketing
KW  - Technological innovations
N1  - Includes bibliographical references (p. [227]-230) and index; Acknowledgments --; Introduction --; 1. The; long tail --; 2. The; rise and fall of the hit --; 3. A; short history of the long tail --; 4. The; three forces of the long tail --; 5. The; new procedures --; 6. The; new markets --; 7. The; new tastemakers --; 8; Long tail economics --; 9. The; short head --; 10. The; paradise of choice --; 11; Niche culture --; 12. The; infinite screen --; 13; Beyond entertainment --; 14; Long tail rules --; Coda : tomorrow's tail --; Notes on sources and further reading --; Index
ER  -