Dávila, Arlene M. <br/><br/>
Latinos, Inc :  the marketing and making of a people. 

 - Berkeley :  University of California Press,  2012. 
 - xxxvii, 289 p. 
<br/><br/> Donación de Ana Wortman -- .   Contenido: 'Don't panic, I'm Hispanic': the trends and economy of cultural flows -- Knowledges: facts and fictions of a people as a market -- Images: producing culture for the market -- Screening the image -- Language and culture in the media battle zone -- The focus (or fuck us) group: consumers talk back, or do they? -- Selling marginality: the business of culture.. 
<br/><br/><label>Materias - Términos temáticos: </label><br/>CONSUMO<br/>CULTURA<br/>ESTADOS UNIDOS
<br/><br/><label>Materias--Términos de indización: </label>LATINOS