TY - BOOK AU - Wenner,Lawrence A TI - Media, sports and society SN - 0803932448 PY - 1989/// CY - California PB - Sage KW - DEPORTES KW - SOCIEDAD KW - CULTURA KW - INDUSTRIA MEDIATICA N1 - DonaciĆ³n de Pablo Alabarces; PART ONE: OVERVIEWSMedia, Sports, and Society - Lawrence A Wenner The Research AgendaMedia Made Sport - Robert W McChesney A History of Sports Coverage in the United StatesCultural Studies and the Sports/Media Complex - Sut JhallyPART TWO: THE MEDIA SPORTS PRODUCTION COMPLEXSports Programming - Susan Tyler Eastman and Timothy P Meyer Scheduling, Costs, and CompetitionProfessional Sports Organizations - Robert V Bellamy, Jr Media StrategiesMaking Spectacle - Richard Gruneau A Case Study in Television Sports ProductionPART THREE: MEDIA SPORTS CONTENTThe Super Bowl Pre-Game Show - Lawrence A Wenner Cultural Fantasies and Political SubtextSuper Bowl Football versus World Cup Soccer - Michael R Real A Cultural-Structural ComparisonThe Rhetoric of Winning and Losing - Leah R Vande Berg and Nick Trujillo The American Dream and America's TeamDrugs and (Len) Bias on the Sports Page - Lewis Donohew, David Helm, and John HaasPART FOUR: THE AUDIENCE FOR MEDIA SPORTSThe Audience Experience with Sports on Television - Lawrence A Wenner and Walter GantzViewers' Enjoyment of Televised Sports Violence - Jennings BryantSex Typing, Sports Interests, and Relational Harmony - Michael E Roloff and Denise H Solomon ER -