Media Sport. 

 - 1a. ed. 
 - Nueva York :  Londres :  Routledge ;  Routledge,  1998. 
 - 336 p. 
<br/><br/> Donación de Pablo Alabarces. 
<br/><br/>The mediasport playing field : Playing the media sport game by Lawrence A Wenner ; Media sport : technology and the commodification of postmodern sport by Michael R. Real ; Mediasport studies : key research and energing issues by Kathleen M. Kinkema & Janet C. Harris.--Media sport institutions : Circuits of promotion : media, marketing and the globalization of sport by David Whitson ; The evolving television sports market place by Robert V. Bellamy, Jr. ; Woman, sport, and mediainstitutions : issues in sports jourmalism and markiting by Pamela J. Greedon ; Sports journalism, ethics, and olympic athletes rights 100 by Margaret Maoneill.--Mediasport texts : Come togerther : sport, nationalism, and the media image by David Rowe, Jim Mckay, and Toby Miller ; The sports hero meets mediated celebrityhood by Leah R. Vande Berg ; Race and ethnicity in us sports media by Laurel R. David and Othello Harris ; The media image of sport and gender by Margaret Carlisle Duncan and Michael A. Messner ; Media treatment of female athletes : issues of gender and sexualities by Mary Jo Kane and Helen Jefferson Lenskyj ; Prometheus unbound : constructions of masculinity in sports media by Don Sabo and Sue Curry Janson.--Mediasport audiences : Reading the sports media audience by Garry Whannel ; Watching sports on television : audience experience gender, fanship and marriage by Lawrence A. Wenner and Walter Gantz ; Violence and the enjoyment of media sports by Jennings Bryant, Dolf Zillmann, and Arthur A. Raney ; Extending the sports experience : mediations in xyberspace by Stephen R. McDaniel and Chris Topher B. Sullivan 
<br/><br/><label>ISBN: </label>0415140412 
<br/><br/><label>Materias - Términos temáticos: </label><br/>DEPORTES<br/>COMUNICACION<br/>TECNOLOGIA<br/>TELEVISION<br/>MERCADO<br/>NACIONALISMO