Services marketing 

 - 1st ed. 
 - Boston :  Irwin/McGraw-Hill,  1996 
 - 699 p. : 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>LCCN: </label>99029464  
<br/><br/><label>Materias - Términos temáticos: </label><br/>Marketing.--Marketing.
<br/><br/><label>LC Class. No.: </label> / .Z45 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8