TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - Services marketing
U1  - 658.8 21
PY  - 1996///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -