| 000 | 01057cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 1686022 | ||
| 003 | IIGG | ||
| 005 | 20230915202623.0 | ||
| 008 | 990512s1996 maua b 001 0 eng | ||
| 010 | _a 99029464 | ||
| 040 |
_aDLC _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 | _b.Z45 2000 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 245 | 1 | 0 | _aServices marketing |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1996 |
||
| 300 | _a699 p. : | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _xMarketing. | |
| 700 | 1 | _aZeithaml, Valarie A. | |
| 700 | 1 | _aBitner, Mary Jo. | |
| 856 | 4 | 2 | _3Contributor biographical information |
| 856 | 4 | 2 | _3Publisher description |
| 856 | 4 | 1 | _3Table of contents |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2z _cLIBRO |
||
| 999 |
_c98775 _d98775 |
||