Latinos, Inc :
Dávila, Arlene M.
Latinos, Inc : the marketing and making of a people. - Berkeley : University of California Press, 2012. - xxxvii, 289 p.
Donación de Ana Wortman -- . Contenido: 'Don't panic, I'm Hispanic': the trends and economy of cultural flows -- Knowledges: facts and fictions of a people as a market -- Images: producing culture for the market -- Screening the image -- Language and culture in the media battle zone -- The focus (or fuck us) group: consumers talk back, or do they? -- Selling marginality: the business of culture..
CONSUMO
CULTURA
ESTADOS UNIDOS
LATINOS
Latinos, Inc : the marketing and making of a people. - Berkeley : University of California Press, 2012. - xxxvii, 289 p.
Donación de Ana Wortman -- . Contenido: 'Don't panic, I'm Hispanic': the trends and economy of cultural flows -- Knowledges: facts and fictions of a people as a market -- Images: producing culture for the market -- Screening the image -- Language and culture in the media battle zone -- The focus (or fuck us) group: consumers talk back, or do they? -- Selling marginality: the business of culture..
CONSUMO
CULTURA
ESTADOS UNIDOS
LATINOS