The long tail : why the future of business is selling less of more /
Detalles de publicación: New York : Hyperion, 2006 Edición: 1st edDescripción: xii, 238 pTema(s): Market segmentation | Internet marketing | Marketing | -- Technological innovationsClasificación CDD: 658.8/02 Clasificación LoC:.A54 2006Recursos en línea: Publisher description | Contributor biographical information
Contenidos:
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.
| Tipo de ítem | Biblioteca actual | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
| Libro | Instituto de Investigaciones Gino Germani - CDI | 22660 - DEPÓSITO (Navegar estantería(Abre debajo)) | Disponible | Ejemplar subrayado | 22660 |
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Includes bibliographical references (p. [227]-230) and index.
Acknowledgments -- Introduction -- 1. The long tail -- 2. The rise and fall of the hit -- 3. A short history of the long tail -- 4. The three forces of the long tail -- 5. The new procedures -- 6. The new markets -- 7. The new tastemakers -- 8. Long tail economics -- 9. The short head -- 10. The paradise of choice -- 11. Niche culture -- 12. The infinite screen -- 13. Beyond entertainment -- 14. Long tail rules -- Coda : tomorrow's tail -- Notes on sources and further reading -- Index.