Mass culture : the popular arts in America.

Colección Aníbal Ford -- .

1. The issues joined: Mass culture in America / Bernard Rosenberg -- Mass culture in America: another point of view / David M. White -- 2. Perspectives of mass culture: In what spirit the Americans cultivate the arts / Alexis de Tocqueville -- From "democratic vistas" / Walt Whitman -- The coming of the masses / Jose Ortega y Gasset -- Historical perspectives of popular culture / Leo Lowenthal -- A theory of mass culture / Dwight MacDonald -- The people and the arts / Gilbert Seldes -- Avant-garde and Kitsch / Clement Greenberg -- 3. Mass literature: Books: Is there a best seller formula? / Frank Luther Mott -- Who reads what books and why? / Bernard Berelson -- The book business in America / Alan Dutscher -- The problem of the paper-backs / Cecil Hemley -- Detective fiction: Who cares who killed Roger Ackroyd? / Edmund Wilson -- Raffles and Miss Blandish / George Orwell -- Simenon and Spillane: the metaphysics of murder for the millions / Charles J. Rolo -- Mickey Spillane and his bloody hammer / Christopher La Farge -- Comic books and cartoon strips: Comic strips and their adult readers / Leo Bogart -- Paul, and Horror Comics, and Dr. Wertham / Robert Warshow -- The opinions of Little Orphan Annie and her friends / Lyle W. Shannon -- How to read Li'l Abner intelligently / Arthur J. Brodbeck and David M. White -- Magazines: Values in mass periodical fiction, 1921-1940 / Patricke Johns-Heine and Hans H. Gerth -- Majority and minority Americans: an analysis of magazine fiction / Bernard Berelson and Patricia J. Salter -- 4. Motion pictures: national types as Hollywood presents them / Siegfried Kracauer -- Hollywood and the U.S.A. / Hortense Powdermaker -- The good-bad girl / Martha Wolfenstein and Nathan Leites -- God, radio, and the movies / Frederick Elkin -- The creator-audience relationship in the mass media: an analysis of movie making / Herbert J. Gans -- Company-town pastoral: the role of business in "executive suite" / Eric Larrabee and David Riesman -- 5. Television and radio: Social research in television / Rolf B. Meyerson -- The phantom world of TV / Gunther Anders -- In defense of television / Henry Rabassiere -- The mike in the bosom / Murray Hausknecht -- Mass appeal and minority tastes / Kurt Lang -- 6. Divertissement: Popular songs vs. the facts of life / S.I. Hayakawa -- The new popularity of jazz / Morroe Berger -- Listening to popular music / David Riesman -- card playing as mass culture / Irving Crespi -- Broadway and the flight from American reality / Henry Popkin -- 7. Advertising: American advertising / Marshall McLuhan -- Hollywood's newspaper advertising: stereotype of a nation's taste / David M. White, Robert S. Albert, and R. Alan Seeger -- 8. The overview: Mass communication, popular taste and organized social action / Paul F. Lazarsfeld and Robert K. Merton -- Television and the patterns of mass culture / T.W. Adorno -- Sight, sound, and the fury / Marshall McLuhan -- Notes on mass culture / Irving Howe -- Of happiness and of despair we have no measure / Ernest Van Den Haag -- The middle against both ends / Leslie A. Fiedler -- Popular culture and the open society / Melvin Tumin -- The public arts / Gilbert Seldes